Reason #2: A "Silicon Valley" digital marketing platform
Consider how top brands like Netflix and Amazon are laser focused in the tracking and refinement of their user funnels - that is, visitor > user/purchaser > repeat customer > subscriber. They nurture their customers and move them from first contact to the next while finding similar customers to acquire. They live and breathe the metrics of “return on ad spend” and “lifetime value.” Any tech CMO would lose their job for blindly casting a new net each time they needed to acquire new customers if not driven by data and modeling.
Yet, the traditional political model does exactly this. New campaigns often operate as brand new startups. They are forced to waste millions in advertising, salaries, consultant fees, and sacrifice effort and precious time in order to re-learn information and build relationships that could have been passed from cycle to cycle.
Meanwhile, Trump and the GOP have been using their money and time to build a centralized and sophisticated marketing funnel...
Our “digital growth funnel” will use commercial growth marketing best practices to find the best supporters, nurture deeper engagement and persuade them to take high-value actions.
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